ANDREW VINCE | ROYAL LEPAGE REALTOR
Andrew Vince | The Right Realtor
Andrew Vince is a Rockwood, Ontario-based Realtor who has prioritized honesty, approachability, professionalism, and industry knowledge in his buying and selling processes. With a previously-established logo, Andrew Vince was looking to do a complete website redesign with new content, refresh his social media platforms' branding, and give his Instagram and Facebook posts a unified and branded look.
The first goal of the project was to create a series of design templates that would be used for real estate listings, local community events, real estate and housing market content, holidays, and general marketing (i.e., testimonials). Once branding was established, it was time to generate post and campaign ideas, and design and post several social media reels, stories, videos, and general posts.
The next project looked to increase Andrew's accessibility to his clientele. Prior to ECS, Andrew was using a generic website that gave him little opportunity to really showcase his services and capabilities. ECS was happy to prototype and create a whole new website for Andrew using Figma, and website hosting platform, WIX.
ANDREW VINCE'S REALTOR BRAND IS DESCRIBED AS:
PROFESSIONAL
Definition:
1. 'Characterized by or confirming to the technical or ethical standards of a profession.'
2. 'Exhibiting a courteous, conscientious, and generally businesslike manner in the workplace.'
APPROACHABLE
Definition:
1. 'Consistently good in quality or performance; able to be trusted.'
2. 'A person or thing with trustworthy qualities.'
HONEST
Definition:
1. 'Free of deceit and untruthfulness.'
2. 'Reputable, respectable, sincere.'
KNOWLEDEGABLE
Definition:
'Intelligent and well-informed.'
RELIABLE
Definition:
'Friendly and easy to talk to.'
WEBSITE REDESIGN
The goal of the AndrewVince.ca site was to host valuable information for potential home sellers as well as homebuyers, while simultaneously driving website visitors to reach out to Andrew Vince directly with their questions, inquiries, and potential house listings. In this endeavour, Call to Actions were crucial, as well as detailed forms that would allow Andrew Vince to gather important lead information.
Beginning the process, ECS listened to each of Andrew Vince's content and design ideas. The first step was to prototype the website in Figma to determine the overall layout of content. Once the website prototype was approved by the client, ECS went ahead and found Andrew Vince the best deal on WIX website hosting platform, which offered a number of components that would be beneficial for the website, including the ability to embed HTML code directly onto the WIX-hosted website.
Throughout the website creation process, ECS kept frequent communication with Andrew Vince to ensure his content and design visions were being met. Including prototyping, full desktop and mobile design/layout, plus major revisions, the project took a little less than one month to complete and launch. ECS will continue to maintain and update the www.AndrewVince.ca website as requested by the client.
See below the full AndrewVince.ca redesigned website!
SOCIAL MEDIA PICTURE POSTS - DESIGN CONCEPTS
REAL ESTATE - New Listings, Open Houses, Just Sold, & Testimonials
SPECIAL POSTS - Community Events & Holidays/Dates of Note
SOCIAL MEDIA STORIES, REELS & VIDEOS
For Realtors, videos can be a great way to connect with audiences and discuss a hot topic in the housing market, in a transparent and approachable way.
Below is a video filmed by Realtor, Andrew Vince, discussing Canada's new Foreign Homebuyers Ban. The video was then edited by ECS using Adobe Premiere Pro.
Reels and stories on Instagram and Facebook are efficient and quick, but also fun and attention-grabbing for when it comes time to connect with audiences/community members on new listings in the area or announcing local community events taking place around dates of note/holidays.
Below are examples of stories and reels that were created by ECS for Andrew Vince, using Canva.
A WORD FROM ANDREW VINCE
"
I have been working with Enhanced Computer Services (ECS) for almost six months now, and they have already accomplished more than what would take another designer, a year.
From social media posts and reels, to print ads and a completely new website, they can handle it all! I recommend ECS and its designers for all of your marketing needs."
- Andrew Vince, Real Estate Sales Representative at Royal LePage Royal City Realty Brokerage